There have been two bespoke events on the Precinct designed to showcase what The Edge has to offer right in the middle of campus. The flash mob demonstrated some of the brilliant fitness classes on offer, whilst The Sanctuary was designed to increase The Edge’s visibility and answer any questions staff or students had.
These two events were part of a wider campaign, with the aim of raising The Edge’s perception amongst students especially, making it a place they want to be seen and encouraging them to take advantage of the great facilities right here on campus. On the day figures were very successful, with 24 memberships sold and 43 enquiry cards filled in. Both events gained great social media coverage, with the flash mob especially being shared widely, not only by other University accounts, but students and staff members too.